feel uncomfortable, something is wrong!
you should be haunted by the falseness how resources are treated!
I compared a massive amount of iPhone shells. I explored its possible forms, and exposed their ugliness. I also explored the background and the source of those plastic shells. For example the extraction of the raw oil, the transportation, refining, converting, the sale of it the use, finally the destruction and the disposal and. I navigated through these connections and made comparisons. I made the transitions and the sound in a way that the viewer feels something like a breakdown.
The key is to make the viewer think, reflect and understand about the background and source of those protection shells.
An Objective Narrative at the YSDN, 2012.